Internet Advertising for Elected Officials
FrankingGrid was established to help elected officials take full advantage of the Internet's power to target an audience and reach them with the right message at the right time. Through our collaboration with the Franking Commission, we have designed an approved online advertising program that enables members of Congress to reach their constituents with online search and display advertising.
Congressmen and women can finally use electronic communications to reach their constituents where they are reading about public policy, news, and politics and we the taxpayers, can save money and our environment by reducing direct mail and cutting down fewer trees. Members can now increase their profile, build their email and newsletter lists, and build awareness of their websites, constituent services and policy decisions.
The Grid ad network targets constituents on thousands of local and national news, politics, radio, television, entertainment, blogs, and social media sites, including Google, Yahoo, Bing, Facebook, & YouTube. Proven targeting allows the ads to be shown on these well know sites, but only to the computers that log on in the appropriate voting district.
Grid takes care of everything from banner and text ad creation, keyword selection, site list creation and ad placement. We also provide easy to read reporting on how many people in district saw the ads, clicked on them, and then joined your email or newsletter lists.
Now that the internet has surpassed newspapers and radio as America's primary source of news, coupled with the fact that electronic franking is better for the environment, it is non PC to ignore this medium.
Why Online Communications are Critical for Elected Officials
The Internet has become an important part of American Life as a source of news and information about the political process and government. FrankingGrid recommends that you read two important research studies on the effectiveness of Internet Advertising and Online Town Hall Meetings on our democracy.
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– The Internet’s Role in Campaign 2008, April 2009
- The Congressional Management Foundation, The Harvard Kennedy School, NorthEastern University, The Ohio State University and University of California-Riverside ( http://www.cmfweb.org/index.php?option=com_content&task=view&id=294 ) Footnote: The reports listed above are the copy write and property of the respective organizations. |
Our Sister Companies.
Non Profits
Grid’s sister company, World Benefactor, serves more than 30 NPO’s. Starting with Google Grant management, WB helps non profits get online by optimizing $120,000 of free advertising per year from the worlds #1 search engine. The starter program assists your NPO with optimizing your website to get more people to give their email addresses or donate to your cause. Step two is to look at the results and design affordable display adverting campaigns that can build awareness, raise money and save NPO’s money when compared to its direct mail program.
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Candidates & Causes
Campaigngrid is the world’s first online advertising platform dedicated to candidates, causes and elected officials. Combining state of the art technology with unprecedented online targeting, our platform has served more than 70 candidates, committees, non profit causes, and Congressmen since 2008. 87% of Grid’s candidates have won their races and on average, more than 90% of the website traffic for Grid’s clients comes from Grid’s advertising. To learn more, visit www.campaigngrid.com.
Academic Partner
Wharton Interactive Media Initiative
Interactive advertising is superior to traditional media because it allows your audience to talk back and you can measure everything. Taking the time to understand the data we collect, can help our clients perform better online and if we are lucky, solve some of the worlds biggest problems. The University of Pennsylvania has created the world’s first interactive media lab to study online data to help solve problems. Lucky for us, they are in our back yard and we have become a corporate partner.