Online Constituent Communications for Elected Officials
FrankingGrid was established to help elected officials take full advantage of the Internet's power to target an audience and reach them with the right message at the right time. Through our collaboration with the House Franking Commission, we have designed an approved online outreach program that enables Members of Congress to reach their voting constituents with online search, display, advertising and social media.
Members of Congress can finally use electronic communications to reach their constituents where they are reading about public policy, news, and politics and we, can save the taxpayers money and our environment by reducing direct mail and cutting down fewer trees. Members can now increase their profile, build their email and newsletter lists, and build awareness of their websites, constituent services, and policy decisions.
The Grid ad network targets voting constituents on thousands of local and national news, politics, radio, television, entertainment, blogs, and social media sites, including Google, Yahoo, Bing, Facebook, & YouTube. Proven targeting allows the ads to be shown on these well know sites, but only to the computers that log on in the appropriate Congressional District.
Grid takes care of everything from banner and text ad creation, keyword selection, site list creation and ad placement. We also provide easy to read reporting on how many people in District saw the ads, clicked on them, and then joined your email or newsletter lists or signed up for your event.
The Pew Internet & American Life Project
– The Internet and Campaign 2010, March 17, 2011
22% of online Americans used social networking or Twitter for politics in the 2010 campaign
Neilsen's 2011 Social Media Report
Our Sister Company.
Grid’s sister company, World Benefactor, serves more than 30 NPO’s. Starting with Google Grant management, WB helps non profits get online by optimizing $120,000 of free advertising per year from the worlds #1 search engine. The starter program assists your NPO with optimizing your website to get more people to give their email addresses or donate to your cause. Step two is to look at the results and design affordable display adverting campaigns that can build awareness, raise money and save NPO’s money when compared to its direct mail program.